11:46 AM CS Reema Jain 0 Comments

FOREVER 21′s new store opened at the Pacific Mall,Delhi.
FOREVER 21, Inc., one of the largest fashion clothing, footwear and accessories retail chain in the U.S. had the launch of  its second store in Delhi at the Pacific Mall.
FOREVER 21’s new store at the Pacific Mall in the West region of Delhi spread across two-levels, spanning over 15,500 square feet. Actress Yami Gautam of the Vicky Donor fame unveiled the new store.

“We are extremely excited to launch our first store in the Western region of Delhi at Pacific Mall.” said Mr. Alex Ok, Global Director, Forever 21. “Working with our venture partner, DLF Brands, has enabled us to enter the market in a systemic manner. Pacific Mall is the perfect location for Forever 21 given its unique location, conceptual entertainment events and impressive design.”

“Our strategy was to embark expansion for Forever 21 into India within 2013 and Pacific Mall has provided us with an excellent location that we will make into a fashion Mecca. The shopping experience of the mall is excellent and we are convinced that the mall will generate year over year positive traffic index.” said Mr.Timmy  Sarna, DLF Brands spokesperson.
Complementing Forever 21® apparel and accessories, the store will feature the retailer’s other brands, including 21MEN™, a line of fresh, fast fashion for men of all ages; Love & Beauty™ a cosmetics line; and Forever 21’s lingerie and shoe line.
Here's what Yami Gautam had to say :

Here's wishing for more stores to Forever 21 PAN World Basis !!!


PVR bluO - One Stop Entertainment decision & destination

12:22 PM CS Reema Jain 0 Comments

The idea for setting up bluO was to provide one stop entertainment destination to all and also promote the sport of bowling in India. Initially bowling was not as much popular sport in India as it is now. Bowling was promoted not just as an indoor sport but also as leisure and entertainment activity.

PVR bluO - the retail entertainment arm of the PVR Group, one of the largest and most premium film entertainment companies in India that pioneered the multiplex revolution in India. It is a joint venture between PVR and Major Cineplex Group of Thailand, a leading Film exhibition and retail entertainment company.

Having redefined bowling as a popular lifestyle and entertainment sport and ideal destination to de-stress, PVR bluO offers world cuisine and private lounges to handle corporate get-togethers, birthdays, parties, picnics and team building activities. PVR bluO was among the first to introduce light weight 5 Pound Light Balls & light weight balls for kids with special morning coaching camps.

BluO is India's largest and the most advanced 110-lanes bowling chain which introduced the concept of cosmic bowling in India. Starting 2009, BluO launched its first 24-lane center at Ambience Mall, Gurgaon with its second centre (26-lanes) at Ambience Mall, Vasant Kunj in 2011. It opened its first outstation and India’s largest bowling centre with 27 cosmic lanes at Orion Mall, Bengaluru and then a 16-lane bowling center at Phoenix Market city, followed by another 17 lanes center in Pune at Phoenix Mall Market city. 

Special attractions
BluO offers some exceptional concepts to its patrons like Playstation lounge, Private Karaoke Lounges, Exclusive Platinum Lounges, India's First International Standard Pro Shop, Chic Merchandise, a pulsating Music Den, Tattoo Studio and well equipped bars that serves an appealing range of finest liquor, beverages and wines. 

Playstation lounge

In association with Sony, PVR bluO launched the Playstation lounges in its centres in Vasant Kunj and Gurgaon. Spread across the area of approx 500 sq.ft. Playstation lounge are launched at both the centres. These lounges have state of the art interiors and exhilarating ambience. It is for the first time India experiences Playstation lounges. These Playstation lounge carries a unique concept where the patrons will get to experience a complete theatre-like 3D gaming in a plush and vibrant environment of bluO.  


The full fledged kitchens of bluO offer you wide varieties of food items from finger food to complete main course in Chinese, Mexican, Indian, Thai, Lebanese and a range of other cuisines. The colourful mélange of a wide variety of delectable dishes, varied ingredients, contrasting flavours and mesmerizing aroma makes everyone relish for it for long.