Disney Goes Desi with ANOUK!

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It was a hot sunny afternoon on May 21, 2015 and Myntra decided to cheer up its bloggers by calling us for an exclusive preview of its new collection where ...

#AkiNarula, The Blogger Participants and The Models we had styled...

Disney Goes Desi with ANOUK!

Venue: Club Pangaea, The Ashok Hotel, Chanakaya puri, New Delhi

A splendid collection is what we witnessed and also had a chance to place our hands on !!!
What came soon after was a styling contest for bloggers, where we could in teams, style a model experimenting with our style quotient. I too tried my side of style, rather than just reviewing a clothing range or an accessory or some other girly-gadget as it may be even called, I decided to be on #TheOtherSide of it.

Teamed up with a fellow blogger Rahul Prabhakar, and we quickly picked up something from the new collection. Mind it, it was super tough a job, as all the designs were competing well with each other and it was a difficult job to be done. Rather than, what to select, we had to decide what not to choose.
But, finally we decided to lay our hands on something super trendy and paired it up with a scarf and our Model Minaxi was ready within minutes.
We represented TeamB and made it to #AkiNarula declaring our team as the winners.

Details on the New Collection and Why it is a must buy this season !

1. The collection, ‘Disney by Anouk’ infuses fun and contemporary elements in ethnic wear and is designed for Indian women who seek a contemporary twist to traditional styling. This first-of-its-kind offering from Anouk juxtaposes playful Mickey prints with trendy Indian silhouettes.

2. Indian apparel has seen a great deal of experimentation over the past few years with contemporary motifs, asymmetrical cuts and free flowing designs finding their way into Indian wear representing the changing taste of Indian women. I am very inspired to see the interpretation of the iconic Mickey Mouse character on Indian wear. It gives me great pleasure to be unveiling this stylish range of ethnic wear which is sure to appeal to chic Indian woman of today.” - #AkiNarula

3. The collection consists of apparel with a vibrant spirit, complete with bright colors and highlighted with Mickey elements. It offers fashionistas trendy asymmetric dresses, colorful jackets, kurtas, jumpsuits, skirts, etc. 

4. The collection is priced between INR 1099 to 4999.

5. “Mickey Mouse is a global icon with a fun and optimistic energy that inspires us all, and translates perfectly into fashion. With this ‘Disney by Anouk’ collection, Mickey will be seen in an all new avatar adding his unique charm to Indian women’s everyday wear”. - #AbhishekMaheshwari, VP and and Head, Consumer Products, Disney India

6. “We are excited to introduce a unique collection in Indian ethnic fashion along with Disney India.We believe this line will add a new dimension of contemporary chic to traditional ethnic fashion. We will continue to constantly diversify our offerings and help customers look good in every sphere and every occasion.” - #AbhishekVerma, Head-Myntra Fashion Brands

7. And now I have it too !!!